A Dairy Venture into the World of Sports Drinks

When her son started playing baseball, Michelle McBride discovered an empty niche in the world of sports drinks.

“We didn’t want him drinking traditional sports drinks because they’re filled with artificial ingredients and too much sugar,” says McBride, an entrepreneur. “We tried some natural options, but he didn’t like the taste. And I learned that they provided no better hydration than plain water.”

So McBride studied up. She found solid evidence that milk is extremely effective at hydrating the human body. “When I saw that, I thought, ‘Wow! Milk is packed with electrolytes and all of these other nutrients — I really should be able to make a sports drink out of it,’ ” McBride says.

Read the full article at: https://grow.cals.wisc.edu/priority-themes/food-systems-priority-theme/a-dairy-venture-into-the-world-of-sports-drinks