It all began with a Belgian waffle, a seemingly humble origin for HappiCo, a company founded by Sam Rockwell (CEO), Justin Samuels (COO) and Jeremy Reich (Chief Strategy Officer), all graduates of the Wisconsin School of Business in 2010. In the startup’s early days, their venture was all about selling waffles to their fellow UW-Madison students. “The first waffle we ever sold was actually at the Mifflin Street block party” states Sam.
Today, HappiCo has evolved into a host of distinct brands catering to diverse food diets and food enthusiasts. “It didn’t make sense to make the brand one thing,” says Sam, “So now we have HappiCo, our parent company which provides infrastructure, resources and support to our separate, authentic, realistic brands.”
Read more: https://business.wisc.edu/centers/weinert/blog/alumni-spotlight-happico/