Alum’s Startup Makes it Easier to Source Locally

It is tacit knowledge among Badgers that our state plays a critical role in food production and Wisconsin products are likely to be found in refrigerators across the country. Even those who have never set foot in the state are generally aware that Wisconsin is a titan of our nation’s agricultural sector. As a result, Wisconsinites are fortunate to have an abundance of local options at the grocery store. For restauranteurs and institutional food buyers, however, the sourcing process for local ingredients can be overwhelming and difficult to navigate. Wisconsin School of Business entrepreneurship alum Ben Winters and his business partner and co-founder Jake Levitt identified this challenge as a business opportunity and out of their collaboration FoodChain emerged.

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