Deep Ties and Connections to UW–Madison Bolster Creative Destruction Lab Launch in Wisconsin

The University of Wisconsin–Madison has long been recognized as a leading driver of economic development in the Midwest and beyond. A new partnership with the Creative Destruction Lab positions UW to further spur innovation from high-potential, technology-driven startups.

Last summer the Creative Destruction Lab (CDL) partnered with UW–Madison and Madison-headquartered American Family Insurance to open CDL-Wisconsin and develop the CDL Risk program. CDL-Wisconsin is only the second U.S. location for CDL.

CDL-Wisconsin, along with all of CDL’s nine locations worldwide, delivers mentoring for massively scalable, seed-stage, science- and technology-based startups. CDL focuses on creating entrepreneurial hubs that leverage university innovation, industry networks, and enterprising spirit in communities that are ripe for business growth—all qualities that make Madison an ideal location.

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