Entrepreneur award winners turn ideas into impact — from farming to fashion to fusion

Photo of Chancellor's Entrepreneurial Achievement awards Left to right: Marcus Carpenter, Chancellor Jennifer Mnookin, Heather Hasson, Greg Piefer Photo: Focal Flame Photography

The University of Wisconsin–Madison Office of the Chancellor, in partnership with the Wisconsin Foundation and Alumni Association, today recognized Marcus Carpenter, Heather Hasson, and Greg Piefer as recipients of the 2025 Chancellor’s Entrepreneurial Achievement Award.

“What unites this year’s outstanding honorees isn’t what they do — it’s why they do it,” said Chancellor Jennifer L. Mnookin. “Each has taken a distinct path into entrepreneurship, yet all are driven by the same purpose: to improve lives and expand opportunity. That’s the Wisconsin Idea in action.”

Established in 2011, the Chancellor’s Entrepreneurial Achievement Award recognizes UW–Madison innovators and alumni who have contributed to economic growth and the social good, serving as entrepreneurial models for the UW community and inspiring the campus culture of entrepreneurship.

Find out more about this year’s honorees: https://news.wisc.edu/entrepreneur-award-winners-turn-ideas-into-impact-from-farming-to-fashion-to-fusion/

Photo left to right: Marcus Carpenter, Chancellor Jennifer Mnookin, Heather Hasson, Greg Piefer Photo credit: Focal Flame Photography