A Madison-based technology company aimed at reducing the soaring burden of medical debt is the winner of the 2024 Elevator Pitch Olympics.
My Coverage Plan, a subsidiary of the nonprofit public-interest law firm ABC for Health, won the highest marks from judges at the competition in Madison Nov. 14. Founder Bobby Peterson said the program is like “TurboTax for health benefits.” The technology helps hospitals and patients work together to reduce medical debt by connecting uninsured or underinsured patients with appropriate health coverage.
Peterson was one of 17 entrepreneurs who rattled off the virtues of their products and services in 90-second flash presentations at the rapid-fire Elevator Pitch Olympics.
Read the full story here: https://wedc.org/entrepreneurs-pare-their-pitches-at-the-2024-elevator-pitch-olympics/