Inside UW-Madison’s innovative Discovery to Product service program

Have you ever had an innovative idea, but no idea how to get started? Then University of Wisconsin-Madison’s Discovery to Product can connect you to the resources you need to bring your ideas to life.

Discovery to Product (D2P) is a program that provides funding, mentorship and tools to any member of the UW-Madison community to help get their research or ideas off the ground.

D2P awards over $1 million annually to campus innovators, according to Andrew Richards, director of the Discovery to Product program. The program helped launch and grow over 90 different startups since its inception in 2014.

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