Parthenon’s Yips Yogurt Chips reinvent Greek yogurt as a portable snack

For almost 50 years, Parthenon Gyros has been a Greek cuisine staple on State Street. It claims to be the first restaurant to bring Greece’s signature meat sandwich wrap to Wisconsin in 1972. Now, Parthenon is introducing Wisconsin to another first with Yips Yogurt Chips.

“Imagine a bowl of Greek yogurt with all your favorite toppings, all packed into a chip,” said Erin Vranas, [Discovery to Product (D2P) mentee and] co-owner of Parthenon and Yips founder or, as she puts it, “head Yipster.” “It’s a sweet, crunchy, guilt-free snack.”

Vranas owns Parthenon with husband Dimitri Vranas, whose family has run the restaurant for three generations. Vranas met her husband at Parthenon while studying at the University of Wisconsin-Madison in 2006 and started working at the restaurant in 2010. Vranas and her husband bought the restaurant from Dimitri’s parents in 2017.

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