Profits and Purpose: 5 Social Impact Startups to Know in Wisconsin

Startups today are increasingly looking for ways to create a positive impact on the world, and the tech industry at large is taking notice.

Google announced this month that it’s launching a startup accelerator focused on sustainability, where it will help social impact startups that are working to create a healthier and better future. Well-known tech accelerator Techstars operates a social impact program to boost startups that are driving community impact. And deep-pocketed tech investors like Bain Capital and TPG Growth have created funds to invest hundreds of millions—and in TPG’s case billions—of dollars on social impact businesses.

Whether it’s due to millennials’ increasing commitment to corporate social responsibility, the fact that sustainable investing funds have met or exceeded the returns of traditional equity funds, or simply because it’s the right thing to do, impact startups—and impact investing—is on the rise.

Social impact startups have also taken hold in Wisconsin, as several programs have launched in recent years to provide support to local upstarts that are looking to make the world a better place.

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