Martin Ganco, the Robert Pricer Chair in Enterprise Development, has recently completed his first year as Academic Director of the Weinert Center for Entrepreneurship. When asked what he enjoyed most about his first year in his new role, Martin cited his team and opportunities to become more involved in the entrepreneurship activities on campus. In keeping with the Weinert Center’s proactive vision of making entrepreneurship mentorship and education broadly accessible to business and non-business students, he mentioned that one of his primary objectives is to further foster that outreach and offer courses to a broader range of students, including those who may not intend to start their own business or work for a startup.
“Entrepreneurship skills are increasingly more relevant for employees of large organizations. Facing more competitive and dynamic markets, corporations actively seek employees who embody diverse skillsets, can think innovatively, bootstrap and get things done fast. As a result, we have revised our communication strategies to connect with diverse students across many subject areas” he explained.Read the full article at: https://bus.wisc.edu/centers/weinert/blog/2021/02/12/reflecting-on-the-first-year-as-academic-director