Report: Pandemic triggers record spike in Wisconsin entrepreneurship

The pandemic took a devastating toll on Wisconsin businesses. But it also led to a record-breaking surge in entrepreneurship, according to new research from the University of Wisconsin-Madison.

Wisconsinites submitted more applications for new businesses in 2020 than ever before, and then shattered that record again in 2021, researchers found. The numbers quantify a trend many have hypothesized: that the pandemic pushed more people to become entrepreneurs.

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