Juggling the academic demands of majoring in astronomy, physics, math, economics, and political science with a certificate in entrepreneurship would be more than enough for most students. But Jaden Radcliff is not most students. With a schedule filled with an average of 18.5 credits per semester at the University of Wisconsin-Madison, Jaden has also found time to pursue his passion as a ‘rice enthusiast.’
His innovative business, Rice Time, is breaking new ground in the fast-food industry, specifically focusing on rice—a staple food that is beloved by more than half of the global population. “My approach at Rice Time is to create pre-made rice dishes all homogenized onto a single unified menu,” Jaden explains, reflecting his dedication and unique vision in offering a new fast-food experience centered around rice. With a culinary scene often dominated by Ramen restaurants and other noodle-centric eateries, Rice Time is introducing a fresh and novel concept to the market.
Read more: https://business.wisc.edu/centers/weinert/blog/rice-ing-to-the-occasion/