Six Steps to Help Artists Thrive as Entrepreneurs

As a teacher, my goal in mentoring arts entrepreneurs is to support students as they learn to apply the transferable skills of all artistic practices – that cycle of theory, discipline, reflection, and revision – in a business setting and to recognize that they are, in fact, entrepreneurs and can claim that title, and the tools and frameworks of entrepreneurship, as their own.

Sarah Marty
Co-Director / Bolz Center for Arts Administration / Wisconsin School of Business, University of Wisconsin-Madison

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