Starting Up: New device offers Steady Shot of insulin for diabetics

Steady Shot is just a small piece of clear plastic, but when attached to an insulin injection pen, inventor Shawn Michels says it can make injections easier and even lead to more effective use of insulin.

Michels, 24, devised the idea for a device to make injecting insulin easier while he was a marketing and accounting student at UW-Madison. During an entrepreneurship class, his professor encouraged students to come up with business plans to solve a problem they felt a personal connection to.

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