Shawn Michaels invented Steady Shot, an insulin injection device, in 2016 while he was an undergraduate student at the University of Wisconsin. By 2020, Michaels received a patent for the device, and he started selling the device directly to customers in 2021.
Steady Shot appeared to be on the trajectory of runaway success. But Michaels ran into many of the problems common to solopreneurs with limited funds.
Now, Michaels is aiming for a second shot at success.
Michaels hopes Steady Shot’s entrance in the Wisconsin Governor’s Business Plan Contest will help the company recapture its former momentum. The founder hopes the contest, coupled with an FDA reclassification of the device, will give the company the push it needs to establish itself in the medical device market.
Read more here: https://mkestartup.news/steady-shot-founder-re-aims-for-success/