When Aidan Northcutt, a UW–Madison data science student from Chicago, first got into entrepreneurship, it wasn’t because of his technical skills or novel solutions — it was through sneakers. “I started a sneaker resale business back in eighth grade,” Aidan recalls. “I would buy and sell vintage Jordans and other exclusive brands. That was when I fell in love with the entrepreneurial process — building marketing strategies, closing sales, traveling to events, managing finances — all by myself.” That early experience set the foundation for a mindset driven by initiative and curiosity.
Now, Aidan’s latest project combines his passion for business with his technical training: GreensKeeper, a software product designed to help golf courses maximize revenue through dynamic pricing. GreensKeeper automatically adjusts golf course tee-time prices based on factors like weather, day of the week, and time of day. “The idea is to help golf courses optimize their booking engines,” Aidan explains. “There are tons of consumer-focused apps for golfers — last-minute deals, course finders, and so on — but I realized there’s a gap for tools that actually help golf courses themselves increase revenue.” Rather than competing for thousands of individual users, GreensKeeper focuses on securing contracts with a smaller number of golf course clients. “It is a more direct target market,” he says. “You just need to capture a few businesses rather than chase an entire customer base.”
Read the full story here: https://business.wisc.edu/centers/weinert/blog/student-entrepreneur-profile-aidan-northcutt/