Student Entrepreneur Profile: Lilia Juarez

A First-Generation Student Saying it with Flowers

“Sometimes being comfortable isn’t always the solution…being curious leads you to trying something new.”

Lilia Juarez, a first-generation student from Madison, is carving her own path as both a college student and an entrepreneur. She is a triple major, studying Spanish, Living Studies, and Chicano & Latino Studies while also pursuing a certificate in entrepreneurship. Lilia’s academic pursuits are ambitious, but her entrepreneurial journey is equally remarkable. Her passion for creating something meaningful has led her to start a flower business that she is determined to grow despite the challenges of being a full-time student.

Although Lilia initially didn’t consider business as a potential career, she soon discovered her passion for it. Her interest was sparked when she enrolled in the Introduction to Entrepreneurship course. “I personally did not believe I could do business or do anything like that until I took this entrepreneurship class,” she admits. This class opened her eyes to the possibilities that business could offer, not just as a career but as a way of exploring herself and her future.