Entrepreneurship can open up a world of possibilities, and that is what we can see from Maya Galpern, a sophomore at UW-Madison with a sweet tooth.
While Maya didn’t always envision herself as an entrepreneur, she states: “I knew that I wanted to sell my cakes and I wanted to go into marketing, most likely in the food industry. But until I realized that ‘oh actually I like this a lot’ that maybe I could translate this into a job.” Pursuing a double major in marketing and entrepreneurship has allowed Maya to explore the idea of starting her own business.
Maya’s startup, Bakes with Maya, based in Denver, Colorado, has an emphasis on flavors for an array of treats for every occasion. Her love for baking dates back to middle school, prompting her to gain more professional experience with sweet threats through working on a dessert food truck and their promissory kitchen. As the Covid-19 pandemic shut down schools and businesses, Maya saw it as an opportunity to start her venture, crafting a diverse menu of flavors, including her personal favorite, Cookies and Cream. The initial marketing efforts began on Facebook and expanded beyond her immediate circle, reaching a wider audience.
Read more about Maya’s entrepreneurial journey here: https://business.wisc.edu/centers/weinert/blog/student-entrepreneur-profile-maya-galpern/