Three lessons learned from mentoring insurtech founders

In 2020, American Family Insurance launched an innovative partnership with the Creative Destruction Lab (CDL) and the University of Wisconsin-Madison that provides support and mentorship to start-up founders in their companies’ early stages.

The program, just one of 16 CDL streams worldwide, is the first to focus on the field of risk. The first group of entrepreneurs completed this intense nine-month program in June 2021 and the second cohort of companies is well into their program.

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