In March 2023, Therese Merkel, owner of Tricky Foods, was preparing to expand her charcuterie and cheese styling business into a brick-and-mortar space at 121 E. Lakeside Street in Madison, and she needed to provide financial projections to the bank to secure her loan. Her friend Shelby Olstad, owner of Miggy’s Bakes, recommended she contact the Wisconsin Small Business Development Center at the Wisconsin School of Business at UW – Madison (SBDC). Merkel participated in the SBDC’s Accounting and Projection Clinic (APC), run by SBDC business consultant Anne Inman, and found the skills she learned valuable.
“I’ve gradually increased my sales and production capacity every year, but I took my biggest leap with the brick-and-mortar expansion in terms of expenses, risk, events, and production,” Merkel says.
“The SBDC helped me with financial projections to get a loan and helped me develop financial understanding and confidence. It’s an amazing free resource.”
Read the full story here: https://sbdc.wisc.edu/about-us/success-stories/tricky-foods/