Katie Sturino ’03 has a leg up.
Whether she’s in parking lots, airports, stores, or even in the middle of Times Square, she will confidently prop up her leg and apply her award-winning anti-chafe stick, Thigh Rescue. This bold ritual isn’t merely a marketing tactic for her body-positive beauty brand, Megababe; it reflects Sturino’s approach to life.
As an influencer, entrepreneur, and body-acceptance advocate, Sturino has leveraged her social media platform to challenge body-shaming, promote confidence, and build a supportive community. With her personal brand firmly rooted in embracing people of every size, she launched her company to foster shame-free attitudes toward bodies.
For Sturino, authenticity is more than a motto — it’s her guiding principle: “I don’t know how to do anything different than show up as me,” she says.
Read the full story here: https://onwisconsin.uwalumni.com/unfiltered/