UW Spinout Understory is one of seven companies on Inc magazine’s Innovative Startups to Watch in 2020 list


Madison, Wisconsin-based Understory builds weather sensors that collect 125,000 data points per second, tracking things like precipitation, wind, temperature, air pressure, and humidity. In 2019, the company partnered with insurance firm MSI GuaranteedWeather. The data it collects will help determine payouts for hail-related auto insurance claims–a new approach to insurance that could make payouts faster and more accurate. Next, the startup is looking to move into structural and agricultural insurance.

Read the full article at: https://www.inc.com/kevin-j-ryan/innovative-startups-to-watch-in-2020.html